Using the latest neuroscience, our technology measures unconscious emotional responses that reveal what to sell, what to say, and how to reach your audience.
Immersion is measured second-by-second using our proprietary Immersion Quotient™. Our platform instantly shows you moments of peak immersion, when people become frustrated, and identifies those who are extraordinarily immersed (your brand evangelists).
The Immersion Quotient™ predicts the impact of experiences with 82-95% accuracy, including purchases, social shares, brand loyalty, and enjoyment.
Our platform captures what really matters and complements other research tools, providing an unprecedented level of detail into the minds of consumers.