How do you measure the success of a Super Bowl commercial?
No, seriously, how do you do it? Because everyone else is. As the profile and cultural significance of the big game has only grown for advertisers (not to mention the price of entry, pegged this year at about $5 million for every 30 seconds), so too have the ways in which we determine their popularity, scale, and effectiveness.
Let’s break down five different top 5 rankings and see what it might tell us about which ad really won the Super Bowl.