Neuroscience: what people really feel about Super Bowl commercials and what they say they feel are worlds apart.
What was your favorite ad of last night’s Super Bowl? Did you like the one where Alexa loses her voice and is replaced by uncooperative celebrities? Or did you prefer the Game of Thrones/ beer commercial mashup? Or the one where the Dude hangs out with Carrie Bradshaw?
Whichever ad topped your list, I have news for you: you’re probably lying to yourself.