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So far Eric Key has created 3 blog entries.

The science of storytelling in recruitment

Authentic storytelling can drive new talent to organisations, according to speakers at a PathMotion and Immersion Neuroscience event. Paul Zak, neuroscientist and founder of Immersion Neuroscience, spoke about how effective storytelling can affect brain chemicals and drive people to take action. He gave examples of how advertisers use neuroscience to create stories, and said recruitment [...]

By |2018-07-16T18:03:07+00:00July 16th, 2018|Buzz|0 Comments

RECRUTEMENT : UNE ÉTUDE MESURE L’IMPACT DU STORYTELLING SUR LES FUTURS CANDIDATS

Pathmotion et le laboratoire Immersion Neuroscience* dévoilent les conclusions d'une étude portant sur le niveau d'immersion de candidats potentiels au cours d’un processus de recrutement. En voici les résultats en avant-première. Read Article (in French)  

By |2018-07-16T18:00:17+00:00July 16th, 2018|Buzz|0 Comments

Une étude montre que les histoires des employés sont 20% plus immersives que les sites carrière

Scientific research on the role of storytelling in an HR context. PathMotion and Immersion Neuroscience today announced the results of their latest research, which analyzes the level of immersion of potential candidates during a recruitment process. The research, based on participants' physiological data, shows that employee stories are 20% more immersive than recruitment via career sites alone. [...]

By |2018-07-16T17:57:27+00:00July 16th, 2018|Buzz|0 Comments