This Tiny Neurotracker Could Change The Way Brands Measure Engagement

The military funded this tech to help soldiers use words rather than weapons. But it turns out that your heart rate says a lot about your response to ads.In 2005, neuroscientist Paul Zak was on an airplane, hunkered down on his laptop in hopes of finishing his work before he arrived home to his wife [...]

By | 2018-06-12T20:56:14+00:00 June 12th, 2018|Buzz|0 Comments