Objective, Accurate, and Actionable Information
for the experience economy


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Intelligent Employee Performance Analytics


Advertising, Direct Marketing, Market Research


Movies, Television, Gaming

Training and Education

Corporate, K-12, Military, Athletics


Customer Experience, UX, Retail, E-commerce


Corporate Events, Professional Talks, and Presentations

Measure the Value of Experiences

Immersion Neuroscience provides actionable data that shows what to change and who to target for maximum impact.

Our technology lets you measure neurologic Immersion in experiences in order to accurately predict and influence decisions.

Fully automated, scalable and easy to use technology: The software and sensor platform displays immersion data second by-second in real-time for any number of people.

Why Immersion?

Imagine if you could measure people’s actual unconscious and emotional responses to advertising, movies, training, at work, and at live events rather than relying on inaccurate self-reports. And imagine if you could do this easily, quickly, and collected information that predicted what people will do with 82% accuracy.  

Using the latest neuroscience, our technology shows you moments of peak immersion, when people become frustrated, and identifies those that are extraordinarily immersion (your experience evangelists).

Our platform captures what really matters and complements other insights tools, providing an unprecedented level of detail into the minds of consumers and employees.

Read the BUZZ!

You’ve Told That Story 100 Times. Please Stop.

You’ve Told That Story 100 Times. Please Stop. Storytelling is supposed to be a bonding experience. But when we keep telling the same story without acknowledging the repetition, our listeners turn off. Here’s how to be a better storyteller.   By Elizabeth...

Why Trust Matters— and How to Build More of It

For more than 40 years, the founders of the renowned Gottman Institute, John and Julie Gottman, have been studying what makes marriages work. The husband–wife duo has counseled couples from every racial and ethnic group and social class.  They’ve seen some clients...

Which commercial won the Super Bowl? Depends on who you ask

BY JEFF BEER at Fast Company How do you measure the success of a Super Bowl commercial? No, seriously, how do you do it? Because everyone else is. As the profile and cultural significance of the big game has only grown for advertisers (not to mention the price of...

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