Objective, Accurate, and Actionable Information
for the experience economy


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Intelligent Employee Performance Analytics


Advertising, Direct Marketing, Market Research


Movies, Television, Gaming

Training and Education

Corporate, K-12, Military, Athletics


Customer Experience, UX, Retail, E-commerce


Corporate Events, Professional Talks, and Presentations

Measure the Value of Experiences

Immersion Neuroscience provides actionable data that shows what to change and who to target for maximum impact.

Our technology lets you measure neurologic Immersion in experiences in order to accurately predict and influence decisions.

Fully automated, scalable and easy to use technology: The software and sensor platform displays immersion data second by-second in real-time for any number of people.

Why Immersion?

Imagine if you could measure people’s actual unconscious and emotional responses to advertising, movies, training, at work, and at live events rather than relying on inaccurate self-reports. And imagine if you could do this easily, quickly, and collected information that predicted what people will do with 82% accuracy.  

Using the latest neuroscience, our technology shows you moments of peak immersion, when people become frustrated, and identifies those that are extraordinarily immersion (your experience evangelists).

Our platform captures what really matters and complements other insights tools, providing an unprecedented level of detail into the minds of consumers and employees.

Read the BUZZ!

Video: Create Content that Leads to Purchase

This Group SJR-hosted event spotlights an innovative technology to help brands better understand what motivates consumers.   How can you measure the impact of brand content? On May 1 in Los Angeles, Group SJR and PRWeek tackled that question by launching an...

The Neuroscience of Storytelling

Ever wondered why one piece of content leaves you cold while another hooks you to the end? Joe Lazauskas explains how the right story taps deep into the brain.   By Jonathan Crossfield   Like me, I’m sure there have been many times you’ve been unable to...

You’ve Told That Story 100 Times. Please Stop.

You’ve Told That Story 100 Times. Please Stop. Storytelling is supposed to be a bonding experience. But when we keep telling the same story without acknowledging the repetition, our listeners turn off. Here’s how to be a better storyteller.   By Elizabeth...

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