//The science of storytelling in recruitment

The science of storytelling in recruitment

Authentic storytelling can drive new talent to organisations, according to speakers at a PathMotion and Immersion Neuroscience event.

Paul Zak, neuroscientist and founder of Immersion Neuroscience, spoke about how effective storytelling can affect brain chemicals and drive people to take action.

He gave examples of how advertisers use neuroscience to create stories, and said recruitment platforms can be similarly innovative.

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By |2018-07-16T18:03:07+00:00July 16th, 2018|Buzz|0 Comments

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