A Little Immersion Produces Big Predictions
We live in the golden age of entertainment. But, many of us are overwhelmed by the increasing number of movies, TV shows, and music that we can access with a touch of a button or an Alexa request. In 2018, a record 495 scripted TV series were aired, twice as many shows as 2010. Let’s be honest: how much of this content do you really want to watch? That’s where the extraordinarily rich data collected by the Immersion Neuroscience platform helps content creators. The platform identifies shows that will capture an audience, streamlines the editing process, and directs distributors to the most immersed demographics. Measuring immersion throughout the production process increases entertainment quality, audience share, and ultimately audience enjoyment.
We wondered if we could make the process even faster.
- Immersion measures what matters: You will know if you have a hit by capturing immersion for just a minute’s worth of content.
- Find the next Sopranos or Breaking Bad early in the development process using Immersion Neuroscience’s entertainment benchmarks that give you clear go/no-go signals.
- The golden age of entertainment is really golden when the quality of entertainment is consistently high. Editing content using the Immersion Neuroscience platform ensures that the content you love during production is loved by audiences, too.