/Elizabeth Terris

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So far Elizabeth Terris has created 11 blog entries.

The True Winners and Losers of 2019’s Super Bowl Ads, According to Neuroscience

By Jordan Teicher February 6th, 2019 Reading time: 5 min On Super Bowl Sunday, 33 people sat in a California bar watching a boring football game. Some watched intently; some focused on their food and drink. These weren’t ordinary fans, though. They had been recruited by Dr. Paul J. Zak, the director of the Center for [...]

By |2019-02-12T21:16:52+00:00February 12th, 2019|Buzz|Comments Off on The True Winners and Losers of 2019’s Super Bowl Ads, According to Neuroscience

New Survey Shows ‘Generation Stressed’ is Ready for More Mindfulness in the New Year

CHICAGO, Jan. 10, 2019 /PRNewswire/ -- Millions of us make New Year's resolutions every year that involve getting healthy, and to no surprise, eliminating stress tops the list.  Nearly half [46%] of all American millennials say they are stressed all the time and almost all [82%] are looking for an easy solution, according to a recent surveyi. [...]

By |2019-02-12T20:01:30+00:00February 12th, 2019|Buzz|Comments Off on New Survey Shows ‘Generation Stressed’ is Ready for More Mindfulness in the New Year

What Was the Best Super Bowl Ad? You And Your Brain Probably Disagree

Neuroscience: what people really feel about Super Bowl commercials and what they say they feel are worlds apart. What was your favorite ad of last night's Super Bowl? Did you like the one where Alexa loses her voice and is replaced by uncooperative celebrities? Or did you prefer the Game of Thrones/ beer commercial mashup? Or the one where the [...]

By |2019-02-05T03:43:12+00:00February 5th, 2019|Buzz|Comments Off on What Was the Best Super Bowl Ad? You And Your Brain Probably Disagree

Which commercial won the Super Bowl? Depends on who you ask

BY JEFF BEER at Fast Company How do you measure the success of a Super Bowl commercial? No, seriously, how do you do it? Because everyone else is. As the profile and cultural significance of the big game has only grown for advertisers (not to mention the price of entry, pegged this year at about $5 million for every [...]

By |2019-02-05T00:36:11+00:00February 4th, 2019|Buzz|Comments Off on Which commercial won the Super Bowl? Depends on who you ask

Exclusive: Your brain is lying to you about Super Bowl ads. This neuroscientist can prove it

The best commercial of the 2018 Super Bowl according to the almighty USA Today Ad Meter was Amazon’s “Alexa Loses Her Voice,” a hilarious look at what might happen if certain celebrities were given free reign to voice the digital assistant. The Ad Meter, which for many CMOs is the only measurement that counts, is based on public [...]

By |2019-02-04T21:45:22+00:00February 4th, 2019|Buzz|Comments Off on Exclusive: Your brain is lying to you about Super Bowl ads. This neuroscientist can prove it

Our Brains Know if a Movie Will Bomb Before We Do

To keep tabs on movie buzz, studio execs these days monitor the Rotten Tomatoes Tomatometer and collect audience response cards at test screenings, as memorably portrayed in 2008's What Just Happened, starring Robert De Niro, as Ben, a Hollywood producer in crisis. In one of the film's best sequences, we get a bird's eye view of Ben speeding home [...]

By |2019-02-04T20:01:14+00:00February 4th, 2019|Buzz|Comments Off on Our Brains Know if a Movie Will Bomb Before We Do

Immersion, learning and the importance of trust

In today’s competitive economy, a growing skills gap between tech and employees requires leaders to create new, immersive learning experiences, which means trust is critical. How can leaders assure employees that data collected during training is used appropriately? By designing learning experiences that boost engagement, build trust and reimagine work. Meet Dr. Paul J. Zak, [...]

By |2019-01-22T18:49:41+00:00January 22nd, 2019|Buzz|Comments Off on Immersion, learning and the importance of trust

Exploring How Neuroscience Can Affect a Marketing Strategy from Ad Week

Exploring How Neuroscience Can Affect a Marketing Strategy It can provide hard data into how storytelling and advertising are affecting consumers By Joe Lazauskas (https://www.adweek.com/contributor/joelazauskas/) There's a science behind how storytelling resonates with readers. Getty Images Even in an era of infinite digital metrics, publishers and brands are still faced with an age-old problem: It’s hard [...]

By |2019-01-22T21:18:29+00:00January 18th, 2019|Buzz|Comments Off on Exploring How Neuroscience Can Affect a Marketing Strategy from Ad Week

This neurosensor could predict hit TV shows with uncanny accuracy

What if TV networks could know whether they have a hit before a show airs? That’s the promise being made by Immersion Neuroscience, which launched the initial version of a neurotracking platform in March to measure people’s immersion in video content and live experiences via a small wearable that straps onto the forearm. In a new study, [...]

By |2018-11-02T01:18:24+00:00November 1st, 2018|Buzz|Comments Off on This neurosensor could predict hit TV shows with uncanny accuracy

IND I HJERNEN: SÅDAN OPLEVES REKLAMER I BYRUMMET

AFA JCDecaux’ innovations laboratorium, Alpha, har ved hjælp af neurovidenskabelige metoder og teknologier testet, hvordan reklamer egentligt opleves i det københavnske byrum. Se med her. Surveys og fokusgrupper bliver ofte brugt til at undersøge, hvordan reklamer opfattes af modtagere, men det er svært for os mennesker at sætte ord på vores oplevelser. - Det er [...]

By |2018-11-01T16:21:05+00:00November 1st, 2018|Buzz|Comments Off on IND I HJERNEN: SÅDAN OPLEVES REKLAMER I BYRUMMET