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HBR Article by Paul Zak: HOW OUR BRAINS DECIDE WHEN TO TRUST

HBR Article by Paul Zak: HOW OUR BRAINS DECIDE WHEN TO TRUST

Trust is the enabler of global business — without it, most market transactions would be impossible. It is also a hallmark of high-performing organizations. Employees in high-trust companies are more productive, are more satisfied with their jobs, put in greater...

#Argentina – Visitamos las nuevas oficinas de Accenture

#Argentina – Visitamos las nuevas oficinas de Accenture

El pasado miércoles 5 de junio, estuvimos en las oficinas de Accenture Argentina en el barrio porteño de Parque Patricios. Recorrimos las instalaciones y nos sometimos a un estudio en vivo con pulseras que utilizan una tecnología llamada Neurociencia de Inmersión. La...

Sensores: la neurociencia al ritmo de las emociones

Sensores: la neurociencia al ritmo de las emociones

Article about Accenture using Immersion Neuroscience software to measure experiences during live events. Los brazaletes midieron en vivo la reacción de la audiencia Unos brazaletes especiales permitieron medir, en vivo, la atención de los asistentes 19 de junio de...

Video: Create Content that Leads to Purchase

Video: Create Content that Leads to Purchase

This Group SJR-hosted event spotlights an innovative technology to help brands better understand what motivates consumers.   How can you measure the impact of brand content? On May 1 in Los Angeles, Group SJR and PRWeek tackled that question by launching an...

The Neuroscience of Storytelling

The Neuroscience of Storytelling

Ever wondered why one piece of content leaves you cold while another hooks you to the end? Joe Lazauskas explains how the right story taps deep into the brain.   By Jonathan Crossfield   Like me, I’m sure there have been many times you’ve been unable to...

You’ve Told That Story 100 Times. Please Stop.

You’ve Told That Story 100 Times. Please Stop.

You’ve Told That Story 100 Times. Please Stop. Storytelling is supposed to be a bonding experience. But when we keep telling the same story without acknowledging the repetition, our listeners turn off. Here’s how to be a better storyteller.   By Elizabeth...

Why Trust Matters— and How to Build More of It

Why Trust Matters— and How to Build More of It

For more than 40 years, the founders of the renowned Gottman Institute, John and Julie Gottman, have been studying what makes marriages work. The husband–wife duo has counseled couples from every racial and ethnic group and social class.  They’ve seen some clients...

Which commercial won the Super Bowl? Depends on who you ask

Which commercial won the Super Bowl? Depends on who you ask

BY JEFF BEER at Fast Company How do you measure the success of a Super Bowl commercial? No, seriously, how do you do it? Because everyone else is. As the profile and cultural significance of the big game has only grown for advertisers (not to mention the price of...

What Was the Best Super Bowl Ad? You And Your Brain Probably Disagree

What Was the Best Super Bowl Ad? You And Your Brain Probably Disagree

Neuroscience: what people really feel about Super Bowl commercials and what they say they feel are worlds apart. What was your favorite ad of last night's Super Bowl? Did you like the one where Alexa loses her voice and is replaced by uncooperative celebrities? Or did...

This neurosensor could predict hit TV shows with uncanny accuracy

This neurosensor could predict hit TV shows with uncanny accuracy

What if TV networks could know whether they have a hit before a show airs? That’s the promise being made by Immersion Neuroscience, which launched the initial version of a neurotracking platform in March to measure people’s immersion in video content and live...

The science of storytelling in recruitment

The science of storytelling in recruitment

Authentic storytelling can drive new talent to organisations, according to speakers at a PathMotion and Immersion Neuroscience event. Paul Zak, neuroscientist and founder of Immersion Neuroscience, spoke about how effective storytelling can affect brain chemicals and...

RECRUTEMENT

RECRUTEMENT

Pathmotion et le laboratoire Immersion Neuroscience* dévoilent les conclusions d'une étude portant sur le niveau d'immersion de candidats potentiels au cours d’un processus de recrutement. En voici les résultats en avant-première. Read Article (in French)

Our Brains Know if a Movie Will Bomb Before We Do

Our Brains Know if a Movie Will Bomb Before We Do

To keep tabs on movie buzz, studio execs these days monitor the Rotten Tomatoes Tomatometer and collect audience response cards at test screenings, as memorably portrayed in 2008's What Just Happened, starring Robert De Niro, as Ben, a Hollywood producer in crisis. In...

IND I HJERNEN- SÅDAN OPLEVES REKLAMER I BYRUMMET

IND I HJERNEN- SÅDAN OPLEVES REKLAMER I BYRUMMET

AFA JCDecaux’ innovations laboratorium, Alpha, har ved hjælp af neurovidenskabelige metoder og teknologier testet, hvordan reklamer egentligt opleves i det københavnske byrum. Se med her. Surveys og fokusgrupper bliver ofte brugt til at undersøge, hvordan reklamer...

Immersion Neuroscience on The Learning Geeks

Immersion Neuroscience on The Learning Geeks

In today’s episode, the Geeks are live again in Chicago, IL. Bob begins the show sharing a new study he is working on with Dr. Paul Zak, Neuroscientist and Professor at Claremont Graduate University. Bob shares how they are measuring immersion in real-time, within the...

Exploring How Neuroscience Can Affect a Marketing Strategy

Exploring How Neuroscience Can Affect a Marketing Strategy

        It can provide hard data into how storytelling and advertising are affecting consumers By Joe Lazauskas (https://www.adweek.com/contributor/joelazauskas/) Even in an era of infinite digital metrics, publishers and brands are still faced...

Accenture: Immersion, learning and the importance of trust

Accenture: Immersion, learning and the importance of trust

The Challenge In today’s competitive economy, a growing skills gap between tech and employees requires leaders to create new, immersive learning experiences, which means trust is critical. How can leaders assure employees that data collected during training is used...

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