Advertising, Direct Marketing, Market Research
Stop hoping that your campaigns will work
The science is clear: People can’t accurately report on how they will respond to content because this is outside of conscious awareness. By measuring the brain’s unconscious emotional responses, Immersion Neuroscience gives you objective, accurate, and predictive insights about what consumers will do.
The fastest, easiest, and most reliable way to create emotionally engaging content and accurately predict market outcomes.
vs with self-report
Immersion Predicts KPIs
What is wrong with asking for opinions?
Science shows that surveys seldom predict outcomes. Why? Humans don’t have the capacity to articulate what motivates them, or how they will behave.
The Immersion Neuroscience platform shows you people’s unconscious emotional responses in real time so you can that identify the words, colors, music, and storylines that capture audiences and drive purchasing decisions.
THE ONLY PLATFORM that accurately predicts market outcomes
The Immersion Neuroscience algorithms are based on 15 years of scientific research.
The platform is usable anywhere, by anyone.
Don’t miss out on all Immersion Neuroscience can offer you.
See how we have helped others in the industry create better marketing content.
Democratic Debate: Who Won and What Do Voters Care About? The crowded June 2019 Democratic presidential primary debate The Problem The Democratic candidate who convinces voters she or he should run against President Trump in 2020 will have to determine how to connect...
Communicating Higher Utility Prices Using neuroscience to persuade consumers that higher prices are necessary The Problem How do you influence customers' attitudes toward an increase in utility rates? This is the question our client, Scott Clark, faced when he advised...
Who Won the #ImmersionBowl 2019? Would you enjoy chunky milk? The Problem Why do people who don’t like sports watch the Super Bowl? The ads of course. Thirty percent of people watch the Super Bowl just for the commercials. Super Bowl commercials are a cultural...
Read the Buzz
This Group SJR-hosted event spotlights an innovative technology to help brands better understand what motivates consumers. How can you measure the impact of brand content? On May 1 in Los Angeles, Group SJR and PRWeek tackled that question by launching an...
BY JEFF BEER at Fast Company How do you measure the success of a Super Bowl commercial? No, seriously, how do you do it? Because everyone else is. As the profile and cultural significance of the big game has only grown for advertisers (not to mention the price of...
Neuroscience: what people really feel about Super Bowl commercials and what they say they feel are worlds apart. What was your favorite ad of last night's Super Bowl? Did you like the one where Alexa loses her voice and is replaced by uncooperative celebrities? Or did...