Advertising, Direct Marketing, Market Research

Stop hoping that your campaigns will work

The science is clear: People can’t accurately report on how they will respond to content because this is outside of conscious awareness. By measuring the brain’s unconscious emotional responses, Immersion Neuroscience gives you objective, accurate, and predictive insights about what consumers will do.

The fastest, easiest, and most reliable way to create emotionally engaging content and accurately predict market outcomes. 


Immersion Accuracy


vs with self-report

Immersion Predicts KPIs

What is wrong with asking for opinions?

Science shows that surveys seldom predict outcomes. Why? Humans don’t have the capacity to articulate what motivates them, or how they will behave.

The Immersion Neuroscience platform shows you people’s unconscious emotional responses in real time so you can that identify the words, colors, music, and storylines that capture audiences and drive purchasing decisions.

THE ONLY PLATFORM that accurately predicts market outcomes

The Immersion Neuroscience algorithms are based on 15 years of scientific research.

The platform is usable anywhere, by anyone.


which campaign will sell the most


what elements immerse or frustrate your audience


what to Optimize, shifting your campaign from good to great

Don’t miss out on all Immersion Neuroscience can offer you.

See how we have helped others in the industry create better marketing content.

Case Studies

Predicting Sales Bumps Blind

Predicting Sales Bumps Blind Predictive accuracy creates Return on Experience The Problem Many companies say they use the tools of neuroscience to improve advertising and marketing. But you look closely, much of this work fails to create value for their clients. Some...

The Neuroscience of Trump

The Neuroscience of Trump Why did Donald Trump Win the Presidency? The Problem In 2015, Scott Adams, the Dilbert cartoonist, predicted that Donald J. Trump would win the 2016 presidential election because Trump used the tools of a "master persuader." No matter who you...

Does Highly Stimulating Content Inhibit Immersion?

Does Highly Stimulating Content Inhibit Immersion? When your content plays matters as much as the quality of your content The Problem Can other ads distract from your ad? A commercial, or any other type of content, is rarely viewed in isolation from other media.  In a...

Read the Buzz

Exploring How Neuroscience Can Affect a Marketing Strategy

        It can provide hard data into how storytelling and advertising are affecting consumers By Joe Lazauskas ( Even in an era of infinite digital metrics, publishers and brands are still faced...

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