Advertising, Direct Marketing, Market Research
Stop hoping that your campaigns will work
The science is clear: People can’t accurately report on how they will respond to content because this is outside of conscious awareness. By measuring the brain’s unconscious emotional responses, Immersion Neuroscience gives you objective, accurate, and predictive insights about what consumers will do.
The fastest, easiest, and most reliable way to create emotionally engaging content and accurately predict market outcomes.
vs with self-report
Immersion Predicts KPIs
What is wrong with asking for opinions?
Science shows that surveys seldom predict outcomes. Why? Humans don’t have the capacity to articulate what motivates them, or how they will behave.
The Immersion Neuroscience platform shows you people’s unconscious emotional responses in real time so you can that identify the words, colors, music, and storylines that capture audiences and drive purchasing decisions.
THE ONLY PLATFORM that accurately predicts market outcomes
The Immersion Neuroscience algorithms are based on 15 years of scientific research.
The platform is usable anywhere, by anyone.
Don’t miss out on all Immersion Neuroscience can offer you.
See how we have helped others in the industry create better marketing content.
Predicting Sales Bumps Blind Predictive accuracy creates Return on Experience The Problem Many companies say they use the tools of neuroscience to improve advertising and marketing. But you look closely, much of this work fails to create value for their clients. Some...
The Neuroscience of Trump Why did Donald Trump Win the Presidency? The Problem In 2015, Scott Adams, the Dilbert cartoonist, predicted that Donald J. Trump would win the 2016 presidential election because Trump used the tools of a "master persuader." No matter who you...
Does Highly Stimulating Content Inhibit Immersion? When your content plays matters as much as the quality of your content The Problem Can other ads distract from your ad? A commercial, or any other type of content, is rarely viewed in isolation from other media. In a...
Read the Buzz
Neuroscience: what people really feel about Super Bowl commercials and what they say they feel are worlds apart. What was your favorite ad of last night's Super Bowl? Did you like the one where Alexa loses her voice and is replaced by uncooperative celebrities? Or did...
CHICAGO, Jan. 10, 2019 /PRNewswire/ -- Millions of us make New Year's resolutions every year that involve getting healthy, and to no surprise, eliminating stress tops the list. Nearly half [46%] of all American millennials say they are stressed all the time and...