The Immersion Neuroscience Platform
A software and sensor suite with data viewable in real-time by clients via an online portal. Optimizing experiences can now be done easily with our simple 0-10 Immersion measure which uses data coming from the brain that is captured through the heart.
- Out of hundreds of signals coming from the nervous system, in more than a decade of research we have identified those that accurately predict attention and emotional engagement.
- We have created a “PhD on a chip” using complex signal processing algorithms to measure and display Immersion in real time using an intuitive 0-10 scale.
- Anyone can measure immersion with 60 minutes of training.
- Real time data are viewable anywhere by any team member through a web interface.
- Data are archived and can be downloaded for later analyses and comparisons.
- Immersion accurately predicts what people will pay for and who will pay, what they will remember, what they will share with 82% accuracy. When Immersion is high, actions follow. Our technology identifies at the most granular scale the words, colors, music, storylines, voices, and everything else that leads people to purchase, share, remember, discuss, and stay loyal to our clients’ brands.